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I am a historian, writer, and researcher. My work explores the history of modern popular culture, with a current emphasis on the histories of clothing, design, and music. I studied for my BA at Oxford University, and my MA and PhD at Birkbeck, University of London. 

My first book, The Sports Shoe: A History from Field to Fashion, was published by Bloomsbury in 2019. It is the first in-depth, illustrated history of the sports shoe from the 19th to the 21st Century. It traces the development of the sports shoe against the changing landscape of society, sport, fashion, industry, and technology. My research and writing has been published in several books and journals.

I speak regularly at public and academic events, and have contributed to film and radio projects. I act as a media and heritage consultant, and have worked with a range of clients, including the Design Museum, BBC, ITV, Big Light Productions, Objective Fiction, Converse, Grenson, and Northampton Museum and Art Gallery. 

I teach History and Cultural Studies at undergraduate and postgraduate level at the Royal College of Art and University of the Arts, London. I have worked at Birkbeck, University of London, Kingston University, Huddersfield University, and University for the Creative Arts. For over a decade I pursued academic and creative work alongside roles in strategic communications and corporate management at Imperial College, one of the world’s leading universities.

I am a founding partner of the creative agency Articulated: and undertake writing and consultancy work with a range of media, academic, and corporate organisations.

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